Over the last year, we've been following Changing Markets' "Dirty Fashion" campaign on the subject of irresponsible viscose.

Following the release of its latest report : "Dirty Fashion Disrupted: Leaders and laggards revealed" and the launch of the website, it's time for for us to take action on that matter.

Emissions of Carbon Disulphide (CS2), Hydrogen Sulphide (H2S) or any other form of sulphur, zinc, sulphate or hazardous waste in the air or as water effluent during the production of viscose is everything we stand against.

Viscose can be made in a sustainable way according to the EU BAT standards but a lot of viscose producers, especially in Asia, are not paying enough attention to this problem.

We will take action on this matter by implementing the following measure :

1. Product labelling 

First of all, we need to follow the labeling regulation in our own country set by the Competition Bureau of Canada which we have been doing for over a decade. All the composition labels on our products (label sewn inside the clothes) are identified as "viscose from bamboo" not just "bamboo". All fabric composition descriptions on the website have been identified as "viscose from bamboo" for more than 6 years.
(for example, viscose from bamboo 67%, organic cotton 27%, spandex 6%).

Note that "rayon from bamboo" means exactly the same as "viscose from bamboo".

From March 2019, we started identifying "viscose from bamboo" in product names, product descriptions and category names on our website so that the word "bamboo" is always following "viscose from". To make sure there is no confusing amongst our clients. (for example, "Viscose from Bamboo Boxer" instead of "Bamboo Boxer" as a product name. "Viscose from Bamboo" as a category name instead of "Bamboo". Both could have been misleading.)

Starting in 2020, we will change the labels on our products (cardboard attached outside clothes) on which the most visible word was "Bamboo" with a description of environmental benefits of growing bamboo and no mention of the word viscose or rayon. The new labels will underline the word "viscose" and make it the most visible word on the label. "from bamboo" will still be there but not as visible as "viscose". The description will change to :
"This item is made with viscose / rayon from bamboo. Do you know what that means?
Help us fight for responsible viscose → 
Learn more about the environmental impact of viscose production →"

2. Transparency 

The first step to transformation is transparency and we would very much like to know which producer made the viscose used in the fabrics we buy and where their plants are located so we can assess whether they are applying EU BAT best practices or they have a plan to do so in the next few years (before 2023-25).
To do so, we will contact all of our fabric suppliers to get the following information :
1. The location (NAME OF COMPANY, CITY, COUNTRY) of the viscose plant if you know it.
2. The contact person of this plant (FIRST NAME, LAST NAME, TITLE, EMAIL, PHONE NUMBER)
3. If you, like me, don't know where the viscose has been produced, please let me know the contact person you are in touch with to place your fabric, yarn or fiber orders. (FIRST NAME, LAST NAME, TITLE, EMAIL, PHONE NUMBER)

Also send a clear message to our suppliers that transparency and responsible viscose sourcing will be a game changer selling point for us in a near future.