In my opinion, the biggest difference between our ecovillage and other similar places would be our financial independence. Although we are not self-sufficient in terms of food and do not live off the grid, those are goals we could meet in the long run. For now, all of us work for a company that belongs to La Cité Écologique’s residents. From the beginning, we have been working hard for companies that are now flourishing. This level of entrepreneurship is often less developed in ecovillages which focus solely on sustainable development. Yes, ecology is a priority, but we have found a balance between sustainable and economic development.
I am in charge of Sales and Marketing and am the client contact for sales. Basically, this involves selling our collections to shops every six months, developing new markets, and nurturing relationships with clients. I also respond to corporate requests, in which businesses ask us to sew garments bearing their logo. Those include Radio-Canada, the Montreal Museum of Fine Arts, and some spas.
In terms of marketing, I take care of creating catalogues for our collections, thinking up posters, and designing new undergarment boxes. I also manage the Respecterre website—that includes implementation and maintenance, newsletter and blog post writing, and promotion for our apparel.
Today we continue our series of interviews with Respecterre employees, who give you an inside look at the ecological, local and ethical world of fashion. We invite you to discover Lisette, a woman with great experience in the field of clothing making. But above all, a cheerful woman, who thrives in life and enjoys every moment.
I am responsible for the boutique adjoining our sewing shop, the online boutique, and inventory management. In Respecterre’s early days, we decided to open our own shop in the rural areas! This allows us to receive guests on the wonderful ecovillage site while working in the shop. Increasingly, people also like to buy online, so I work on the online boutique at the same time.
Apprentice seamstress Hideliza has great inner strength and a beautiful authenticity. Born and raised in Cuba, she moved to Quebec, surprisingly in a small rural village! She quickly got accustomed to the French language and Quebec customs and is now fully Canadian, but each day, she has many stories to share from her homeland. I invite you to discover here a curious, funny, and very optimistic person!
Currently I have two main roles: management of production and management of garment manufacturing contracts for other companies. We have our own clothing line (Respecterre) that we create, cut, sew and distribute. We also make corporate t-shirt or golf shirts for some companies (Musée des Beaux-Arts, Radio-Canada, Many other, etc.) Finally, our third category of production is what we do for other fashion companies that have similar values…