In the summer of 2013, I discovered Whole Village thanks to a series of videos on YouTube. Later that year, some “La Cité Écologique” residents went to Ontario to visit this ecovillage located about an hour’s drive north of Toronto, as a meeting was held there for the Canadian ecovillage network. A few months later, at the beginning of 2014, a resident of Whole Village at the time, Peter, came to La Cité for a short internship. We shared a living space for a few weeks and, when he left, I told him I would one day visit him at Whole Village.
In my opinion, the biggest difference between our ecovillage and other similar places would be our financial independence. Although we are not self-sufficient in terms of food and do not live off the grid, those are goals we could meet in the long run. For now, all of us work for a company that belongs to La Cité Écologique’s residents. From the beginning, we have been working hard for companies that are now flourishing. This level of entrepreneurship is often less developed in ecovillages which focus solely on sustainable development. Yes, ecology is a priority, but we have found a balance between sustainable and economic development.
I am in charge of Sales and Marketing and am the client contact for sales. Basically, this involves selling our collections to shops every six months, developing new markets, and nurturing relationships with clients. I also respond to corporate requests, in which businesses ask us to sew garments bearing their logo. Those include Radio-Canada, the Montreal Museum of Fine Arts, and some spas.
In terms of marketing, I take care of creating catalogues for our collections, thinking up posters, and designing new undergarment boxes. I also manage the Respecterre website—that includes implementation and maintenance, newsletter and blog post writing, and promotion for our apparel.
Today we continue our series of interviews with Respecterre employees, who give you an inside look at the ecological, local and ethical world of fashion. We invite you to discover Lisette, a woman with great experience in the field of clothing making. But above all, a cheerful woman, who thrives in life and enjoys every moment.
You may have heard about the project (or challenge) 333. In a spirit of minimalism and responsible consumption some people take on the challenge to only use 33 articles of clothes, jewelry and accessories for a period of 3 months. The purpose of this project is to become aware of our behavior towards of fashion, to use less and to find out what we really need. Also, see if there is really a difference in how we feel and how others perceive us with a smaller wardrobe.