I am in charge of Sales and Marketing and am the client contact for sales. Basically, this involves selling our collections to shops every six months, developing new markets, and nurturing relationships with clients. I also respond to corporate requests, in which businesses ask us to sew garments bearing their logo. Those include Radio-Canada, the Montreal Museum of Fine Arts, and some spas.
In terms of marketing, I take care of creating catalogues for our collections, thinking up posters, and designing new undergarment boxes. I also manage the Respecterre website—that includes implementation and maintenance, newsletter and blog post writing, and promotion for our apparel.